1. The United States
has about one-third of all Internet users. What two countries are in second
and third place?
If response is a:
No. According to the Computer Industry Almanac, at the end of 2000 the
countries in second and third place were Japan and China. That count was
for all Internet users, however. If instead you count those who go online
at least weekly, China gets bumped to seventh place and Germany takes
over in third. For all users, the U.K. and Canada rank sixth and seventh;
for weekly users fifth and fourth.
If response is b:
Right, according to the Computer Industry Almanac’s rankings at the
end of 2000. That count was for all Internet users, however. If instead
you count those who go online at least weekly, China gets bumped to seventh
place and Germany takes over in third.
If response is c:
No. According to the Computer Industry Almanac, at the end of 2000 the
countries in second and third place were Japan and China. That count was
for all Internet users, however. If instead you count those who go online
at least weekly, China gets bumped to seventh place and Germany takes
over in third. Russia just squeezes onto the Almanac’s list in 15th
place.
2. What is the fastest
growing group of Internet users in the United States?
If response is a:
Not according to Nielsen/NetRatings, which reports that between March
2000 and March 2001, the fastest growing group of Internet users was factory
workers and laborers. That group grew 52 percent to 9.5 million. Self-employed
grew 24 percent to 9.2 million. Professionals tallied the highest number
of users at 18.5 million, up 23 percent from the previous year.
If response is b:
Not according to Nielsen/NetRatings, which reports that between March
2000 and March 2001, the fastest growing group of Internet users was factory
workers and laborers. That group grew 52 percent to 9.5 million. Full-time
students grew 23 percent to 2.2 million. Professionals tallied the highest
number of users at 18.5 million, up 23 percent from the previous year.
If response is c:
You’re right, according to Nielsen/NetRatings, which reports that
between March 2000 and March 2001, the fastest growing group of Internet
users was factory workers and laborers. That group grew 52 percent to
9.5 million. But professionals tallied the highest number of users at
18.5 million, up 23 percent from the previous year.
3. What country’s
Internet users lead the world in broadband (high speed) access?
If response is a:
Actually research shows that Canadians aren’t rushing away from their
dial-up services. Koreans, on the other hand, have embraced broadband
more than any other national group. A NetValue study shows that 57 percent
of at-home Internet users in Korea have broadband. The U.S. is in second
place with 11.1 percent.
If response is b:
No, Germans, like most Europeans are not rushing into broadband. Koreans,
on the other hand, have embraced broadband more than any other national
group. A NetValue study shows that 57 percent of at-home Iinternet users
in Korea have broadband. The U.S. is in second place with 11.1 percent.
If response is c:
How did you know? Koreans, research shows, have embraced broadband more
than any other national group. A NetValue study shows that 57 percent
of at-home Internet users in Korea have broadband. The U.S. is in second
place with 11.1 percent.
4. In the United
States, do more people access the Internet from home or from work?
If response is a:
You’re right. According to a Nielsen/NetRatings study, during one
week in April, more than twice as many Americans accessed the Internet
from home (75 million) than from work (34 million). But those who did
go online from work did it more often (averaging 11 sessions compared
to six from home) and viewed more sites (14 compared to 6).
If response is b:
No, more Americans go online from home. In fact, according to a Nielsen/NetRatings
study, during one week in April, more than twice as many Americans accessed
the Internet from home (75 million) than from work (34 million). But those
who did go online from work did it more often (averaging 11 sessions compared
to six from home) and viewed more sites (14 compared to 6).
If response is c:
Not even close. In fact, according to a Nielsen/NetRatings study, during
one week in April, more than twice as many Americans accessed the Internet
from home (75 million) than from work (34 million). But those who went
online from work did it more often (averaging 11 sessions compared to
six from home) and viewed more sites (14 compared to 6).
5. Worldwide, what
percentage of Internet-connected young people (ages 12 to 24) have made
purchases online?
If response is a:
No, it’s a lot more than you think. A survey by Ipsos-Reid showed
that 27 percent of young Internet users had purchased online. Young Americans
take the lead, accounting for about 60 percent of the world’s young
online shoppers. But young people in Sweden, Germany, Canada, and Britain
are also testing the e-shopping waters.
If response is b:
No, it’s more than you think. A survey by Ipsos-Reid showed that
27 percent of young Internet users had purchased online. Young Americans
take the lead, accounting for about 60 percent of the world’s young
online shoppers. But young people in Sweden, Germany, Canada, and Britain
are also testing the e-shopping waters.
If response is c:
Right. A survey by Ipsos-Reid showed that 27 percent of young Internet
users had purchased online. Young Americans take the lead, accounting
for about 60 percent of the world’s young online shoppers. But young
people in Sweden, Germany, Canada, and Britain are also testing the e-shopping
waters.
6. What percentage
of American adults with Internet access have bought a product online?
If response is a:
More than that. A survey by the Pew Internet & American Life Project
found that 52% of adults with Internet access had made an online purchase
by the end of 2000. So the number may be higher by now.
If response is b:
Right, according to the most recent survey by the Pew Internet & American
Life Project. But that number was for purchases made by the end of 2000.
So it may be higher by now.
If response is c:
Not yet, at least not according to the most recent survey by the Pew Internet
& American Life Project, which found that 52% of Internet-connected
American adults had bought something online. But that number was for purchases
made by the end of 2000. So it may be higher by now.
7. Among young (ages
8 to 24) Internet users in the United States, who are more likely to buy
gifts online?
If response is a:
Right—despite females’ reputation as shoppers! A Harris Interactive
YouthPulse study found that young males spent a larger percentage of their
shopping dollars online than did young females over the last holiday season.
(To tell the truth, the same study did find that young females spent more
in total—online and off.)
If response is b:
Wrong—despite females’ reputation as shoppers! A Harris Interactive
YouthPulse study found that young males spent a larger percentage of their
shopping dollars online than did young females over the last holiday season.
(To tell the truth, the same study did find that young females spent more
in total—online and off.)
If response is c:
No, according to a Harris Interactive YouthPulse study, young males spent
a larger percentage of their shopping dollars online than did young females
over the last holiday season. (Although the same study did find that young
females spent more in total—online and off.)
8. What cities in
the United States have the highest percentage of households with home Internet
access?
If response is a:
Right. Do you suppose they all work for Microsoft? In both cities nearly
70 percent of households have Internet access from home, according to
a Nielsen/NetRatings study. New York and Los Angeles may be big, but only
about 55 percent of households have home Internet access. Atlanta and
Dallas rank in between at about 60 percent.
If response is b:
No, it’s Portland and Seattle. Do you suppose they all work for Microsoft?
In both cities nearly 70 percent of households have home Internet access,
according to a Nielsen/NetRatings study. New York and Los Angles may be
big, but only about 55 percent of their households have access. Atlanta
and Dallas rank between at about 60 percent.
If response is c:
No, it’s Portland and Seattle. Do you suppose they all work for Microsoft?
In both cities nearly 70 percent of households have home Internet access,
according to a Nielsen/NetRatings study. Atlanta and Dallas tally about
60 percent. New York and Los Angles may be big, but only about 55 percent
of their households have access.
9. What country
has the highest percentage of households with Internet connections?
If response is a:
Interesting guess—but no, it’s not Singapore. It’s Denmark.
Those Vikings have taken to the online seas. According to Jupiter Research,
52.2 percent of Danish households have Internet connections, just inching
out the U.S. at 52 percent. And in third place—yes, it’s Singapore
with 47.4%
If response is b:
Not anymore. At the very top of the global list is Denmark. Those Vikings
have taken to the online seas. According to Jupiter Research, 52.2 percent
of Danish households have Internet connections, just inching out the U.S.
at 52 percent. Singapore is in third place with 47.4%
If response is c:
You’re right. Those Vikings have taken to the online seas. According
to Jupiter Research, 52.2 percent of Danish households have Internet connections,
just inching out the U.S. at 52 percent. Singapore is in third place with
47.4%
10. What percentage
of online shoppers say they click on ads?
If response is a:
You got it right. Even among avowed online shoppers, only 28 percent say
they click on ads, according to a survey by Greenfield Online.
If response is b:
Unfortunately for those placing ads, this is not correct. Even among avowed
online shoppers, only 28 percent say they click on ads, according to a
survey by Greenfield Online.
If response is c:
Dream on. Even among avowed online shoppers, only 28 percent say they
click on ads, according to a survey by Greenfield Online.
