A Vision Depends on Your Ability to Get Followers
Yes, a vision begins with an idea, but that idea doesn’t
become a reality until you get followership for it. What does it take
to get followership? Involvement in the planning makes the vision a reality.
If your people don’t participate, you’ll never know whether
they have wholly bought into the assumptions inherent in the vision or
not. Or be aware of problems that need to be addressed to make the plan
succeed.
Good planning begins with information, and much of that
information can come from the management team.
Failures of Vision
Here are some reasons why visions fail:
The vision was too limited, insufficiently exciting to motivate your employees
to do great things.
The vision was superseded by a competitor’s
larger vision. Your vision was okay but another firm came up with a better
idea.
The vision was too large and therefore
unachievable. Your people knew it and felt they would be wasting their
time building what Italians call “cathedrals in the desert.”
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