Creative Training Tips

As every trainer knows, no matter what the subject, the material can only take you so far. If the information isn’t delivered in an engaging way, the audience will tune out and little actual learning will occur.

In his new training publication, The Creative Training Idea Book (AMACOM, 2003), author and training expert Robert W. Lucas describes a five-stage, preplanned process that sets the stage for effective training and enables participants to effectively master and then use the information that is presented to them.

The Five Stages of Learning (adapted from The Creative Training Idea Book, by Robert W. Lucas) are:

Stage 1: Preparing for Learning
The first phase of the learning process conditions participants for learning. This is typically accomplished through icebreakers or activities tied to the training program content and by providing behavior objectives. The trainer provides a foundation of information to switch learners’ brains onto the training topic. This increases the likelihood that participants will quickly recognize, absorb and process new information. Further, by providing a verbal, visual and kinesthetic push, then identifying how the new information connects to what they already know, the trainer assists in bridging with memory.

Stage 2: Stimulating Learning
Handouts, job aids or other visual material are used to supplement verbal messages. These materials allow participants to access information from their individual learning style (visual, auditory or kinesthetic). The trainer can use associated visual aids to make points, reinforce concepts or provide alternative methods of information delivery, i.e., colorful posters, transparencies, slides or flip charts.

Stage 3: Expansion
Once information has been delivered to the brain via one or more of the elements in Stage 2, connections are made. The facilitator can help create and reinforce these bonds by conducting interim reviews throughout a session. This stabilizes the learning through repetition and by helping learners identify relationships. These activities also increase the depth of learner understanding while helping them prepare for Stage 4.

Stage 4: Memorization
During this stage, neural connections are made to help ensure that a learner can subsequently access the information and concepts learned in the previous stages. The trainer can increase the effectiveness of this stage by using a variety of mnemonic (memory) techniques. These strategies will help the learners access the information when they need to apply the learning later.

NOTE: Learning and memory are closely related and the terms are often used in association with each other. Learning refers to the acquisition and encoding of information, whereas memory relates to the storage and retrieval of that information.

Stage 5: Implementation of Learning
In the final phase of learning, knowledge or skills gathered during the training are recalled and put into practice. If a learner is not able to perform tasks or recall information learned, there is a breakdown in the learning process and a review may be required. To ensure that learning has been successful, have participants demonstrate knowledge or skills through tests, practical application, by teaching others as you observe or through other means in which they actively apply what was learned.

Enrichment of the Learning Environment
According to Robert W. Lucas, researchers have found that the way in which participants perceive their environment can have a significant impact on how material is received, process and retained. In The Creative Training Idea Book, Lucas offers the following tips to create a stimulating learning environment that helps involve and hold the interest of participants:

  • Use creative openers, including exciting stories, jokes, startling statements or facts and props (clown noses, whistles, toys, etc.).

  • Get participants immediately involved with an icebreaker activity tied to the program content.

  • Have a notable guest introduce you and/or the session--for example, your CEO, a famous author, local celebrity or business professional.

  • Have participants stand for an activity to help the brain refresh itself and become more efficient. (Examples of these activities are given in the book)

  • Challenge participant knowledge by posing a question relevant to session content and then have participants develop group answers as they network.

  • Position color posters throughout the room with quotes, questions, facts and other content-related material.

Click here for additional information about The Creative Training Idea Book.

Click here for a complete listing of AMACOM’s extensive selection of training titles.


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