By Paula Santonocito
The Ms. Foundation for Women has announced that
the traditional “Take Our Daughters To Work Day” will
be replaced by a “Take Our Daughters And Sons To Work”
program in 2003.
Boys as well as girls and their parents will share
in a day at the workplace—an experience that, according to
the Foundation, is intended to expand the understanding of possible
career opportunities for young participants. In addition, the new
program will help young people explore issues related to achieving
a balance between work and home life. For management, the annual
event has always had advantages. The revamped program offers an
opportunity for companies to introduce themselves to an even broader
segment of the future workforce, while allowing for greater employee
participation.
Widespread Appeal
Since its inception in 1993, “Take Our Daughters
To Work Day” has grown in popularity, and is seen as a home
run by many organizations.
Carrie Fernandez, program manager for “Take
Our Daughters And Sons To Work”, at the Ms. Foundation for
Women, indicates that approximately 10.5 million girls participated
in “Take Our Daughters to Work Day” on April 25, 2002,
the 10th anniversary of the program. About three in ten U.S. companies
participate each year.
Microsoft is one company that has hosted activities
every year since the program began. In 2002, the organization had
approximately 700 girls and their parents participate.
“It’s been hugely successful,” says
Nicole Miller, a spokesperson for the Microsoft Corporation. In
the past, the company has used “Take Our Daughters To Work
Day” as an opportunity to promote careers in technology to
girls and has featured guest speakers and panel discussions, as
well as tours of its Redmond, Washington, campus.
For more information, contact Carrie Fernandez,
program manager, “Take Our Daughters And Sons To Work”,
Ms. Foundation for Women, 212/742-2300, ext. 409, cfernandez@Ms.Foundation.org.
This article has been adapted from an article
on Hr-esource.com.
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