You can't pick up the newspaper today without reading about yet another
organization that has decided to improve their bottom line by conducting a
major layoff. Layoffs, however, have many negative consequences.
There are huge financial costs associated with layoffs including legal
fees, severance packages, outplacement expenses, increased unemployment
insurance, damaged customer relationships, and negative public relations.
Much of the work performed by the departing employees still must
be done. Therefore, organizations inevitably either end up hiring
more expensive contractors to perform the work, hiring new employees
that must be trained to do the work of those who left, or rehiring
those they let go.
New product development, research and development, and sales are critical
employee-driven components of most businesses. Cutting employees in these
vital areas can be penny-wise and pound-foolish.
In the wake of their departed coworkers, many of the surviving employees
lose their psychological commitment to the organization. Their
productivity declines. And they are more apt to leave if they learn of
another employment opportunity.
What Can Be Done?
Cut Other Expenses
Look for other ways to reduce cost. Organizations spend millions
of dollars on raw materials, energy, and supplies. Why not put some
effort into reducing some of these costs before resorting to layoffs?
Increase Revenue by Selling Non-Core Assets
Instead of eliminating
employees, sell parts of the business that are not critical to its
success.
Become an Outsourcing Center
Establish long-term relationships
with organizations that may temporarily need your talented workforce.
These could be organizations that are busy when you or not.
Also, explore selling the services of your support staff, engineers, and
supervisors to other organizations on a temporary basis. Your employees
would gain valuable experience, bring revenue in to your organization, and
be available when your business picks up again. This can be a win-win
situation.
Retrain Employees
Many organizations are often hiring in
one part of the organization while laying off in other parts. Wouldn't
it make sense, instead, to retrain your loyal employees so that
they could perform other types of work for you? This would save
the costs associated with both laying off employees and hiring new
ones. It would also enable employees to expand their skill set.
This is another win-win situation.
Offer Flexible Work Arrangements
Many employees are eager
to work part time rather than full time. Indeed, they accepted full
time work only because they could not find a part-time position.
Wouldn't it make sense to offer this possibility to existing employees
rather than just assume they would only want to work full time?
Indeed, in many cases, employees can perform most of their valuable
functions while working only part time. This could be yet another
win-win situation.
Furlough Employees
Many organizations schedule temporary
plant shutdowns when work levels decline. This is a less drastic
measure than a layoff. Although pay is often suspended during the
shutdown, employee benefits continue.
Cut Executive Bonuses
Other organizations have temporarily suspended executive bonuses
in order to prevent widespread layoffs. Few would argue that senior
executives should shoulder some of the pain when their business
is ailing.
So, seriously consider the alternatives. Layoffs are not the only
way to handle difficult economic times.
Bruce L. Katcher, Ph.D., is president of The Discovery Group
located in Sharon, Massachusetts. He can be reached, via e-mail,
at brucekatcher@erols.com.
Copyright 2000, Bruce L. Katcher, The Discovery Group.
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