A Five-Point Program for Reducing Turnover

by Bruce L. Katcher, Ph.D.

Did you know that an alarmingly high 33 percent of employees today intend to leave their jobs within the next few years? They give five reasons. Let's look at each and how you can lower the odds that your organization will account such statistics in the future.

Reason #1: They believe that staying is unwise for them in the long run. Leavers feel they have little opportunity for promotions, personal growth, or pay increases at their current organization. They therefore decide that they would be better off starting anew somewhere else.

Recommendation: Supervisors should be encouraged, and taught, to engage in frank, open discussions with employees about their long-term future with the organization. In some cases, employees may discover that they have more potential with the organization than they had thought. Telling an employee that he or she is personally valued by the organization can have a powerful, positive, long-term impact. It is often exactly what employees are starving to hear.

Reason #2: They feel “apart from“ rather than “part“ of the organization. Generally, leavers become psychologically disconnected from the internal grapevine, spirit, and mission of the organization.

Recommendation: The strongest bond that ties employees to their organizations is “the people.“ To retain these disconnected employees, organizations must develop approaches for keeping them connected to their coworkers. For example, HR can identify corporate initiatives that involve employees in major corporate initiatives. Also, it can encourage more corporate meetings in which employees meet with senior management, rather than receive dictums from management via e-mail.

Reason #3: They no longer enjoy the work. Leavers are typically unhappy with the actual work they are performing. Most often, this is because they feel their skills and abilities are not fully utilized.

Recommendation: Continually challenge employees to use more of their skills and abilities. Institute programs that would rotate employees through different jobs or work assignments. Provide additional training. Also, enrich their jobs by implementing empowerment programs that provide employees with more decision-making authority.

Reason #4: They walk the hallways in fear. Many otherwise competent, self-assured employees live in perpetual fear of making a mistake, saying the wrong thing to the wrong person, and losing their jobs. They spend a great deal of their workday in a constant state of paranoia.

Recommendation: Organizations that foster a fearful work environment are destined to have a non-committed and paralyzed work force with little ability to act decisively, take prudent risks, or contribute fully. Management must step back and take an objective look at what they are doing to intimidate and stifle employees. A confidential employee survey can also help management better understand these employee concerns.

Reason #5: They no longer trust management. Many leavers feel that management does not treat them with respect and dignity. They therefore view all management actions and communications with cynicism and distrust.

Recommendation: Once lost, an employee's lack of trust in management is very difficult to restore. To do so requires persistent, continuous openness and honesty. Increased face-to-face communication is key.

Bruce L. Katcher, Ph.D., is president of The Discovery Group, Sharon, Massachusetts. He can be reached, via e-mail, at brucekatcher@erols.com. Copyright 2000, Bruce L. Katcher, The Discovery Group.

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