LEADERSHIP SKILLS FOR "THE APPRENTICE"--AND THE REST OF US
WHY "CHANGE IS LIKE A SLINKY"
WANT TO WIN A FREE AMA SEMINAR? TAKE THE MAY MEMBER CHALLENGE
SELF-ASSESSMENT: WHAT'S YOUR WORKPLACE SURVIVAL QUOTIENT?
GUARANTEED! WORDS THAT SELL
CHECK OUT THE TRAINING ZONE--NOW COMPLETELY UPDATED
NEW AMA LEADERSHIP SURVEY RESULTS
TREAT EMPLOYEES FAIRLY--NOT EQUALLY
UPCOMING AMA CURRENT ISSUES BREAKFASTS
SPRING SAVINGS ON AMA SEMINARS
MEMBERS-ONLY BOOK OF THE MONTH—"A SURVIVAL GUIDE FOR WORKING WITH HUMANS"
  

"If you tell the truth, you don't have to remember anything."
--Mark Twain
TAKE AMA'S LATEST SURVEY--MAJOR ISSUES IMPACTING PEOPLE MANAGEMENT
Starting to think about that summer vacation? Take AMA's annual Summer Vacation Plans Survey and help us find out who's planning what and for how long. We'll post the results on the Web by Memorial Day. Thanks in advance for participating.


  LEADERSHIP SKILLS FOR "THE APPRENTICE"—AND THE REST OF US
Sure, "The Apprentice" presents TV reality, designed to entertain rather than inform. But the show does depict business interactions and challenges that frequently can occur in “real world” settings. Whether on TV or in the real world, every leader needs some basic proficiencies, including:

  • Planning. This skill is the keystone to success—individually and organizationally. It enables managers to complete their own tasks more effectively and, on a broader scale, helps the team to achieve its strategic objectives.
  • Adaptability/Flexibility. Everyone within a team must be willing to switch directions and prioritize quickly for the good of the organization.
  • Conflict Management. When there is a clash, individuals can become so concerned about having their viewpoint prevail that they cease communicating. Unresolved conflict can undermine a sense of teamwork and impede efforts. Click here for complete article.

  WHY "CHANGE IS LIKE A SLINKY"
It's no secret that most people do not welcome change—especially in the workplace. And, yet, our most respected management gurus keep reminding us that adapting to and mastering change is not a choice for our organizations—it's change or perish. In his provocative new book, "Change Is Like a Slinky—30 Strategies for Promoting and Surviving Change in Your Organization" (Northfield Publishing, 2004), Hans Finzel explains why people fear change and outlines strategies to help leaders build resilience into their organizations. Part I of our interview with Dr. Finzel appears this month; Part II will run in June.

Here are 4 of Finzel's 9 Ways Change Is Like a Slinky:
  1. You have to take it out of the box to have fun with it.
  2. It comes in many styles and colors.
  3. Somebody has to launch it on its way.
  4. The course it takes once it begins is entirely unpredictable.
Click here for the other five ways and to read Part I of the interview.

   WANT TO WIN A FREE AMA SEMINAR? TAKE THE MAY MEMBER CHALLENGE
Are you a "news hound" who likes to keep up with all the latest happenings in business and the world in general? Put your knowledge to work by taking our AMA Member Challenge. Each month we award a FREE AMA seminar to one winner chosen at random from all entrants who answer all five questions correctly. Congratulations to our April FREE seminar winner, Pedro E. Villacorta of Kaiser Permanente in Cumming, GA. Why not take the May Challenge? Simply answer the questions and
complete the entry form. It's easy and fun. You could be a winner!

  SELF-ASSESSMENT: WHAT'S YOUR WORKPLACE SURVIVAL QUOTIENT?
Find out how you rate in 13 key workplace skill sets, including office politics, relationships, problem solving and dealing with difficult situations and people. Click here to determine whether you're a high-flying master pilot—or headed for a crash. From the new book "A Survival Guide for Working with Humans."


 GUARANTEED! WORDS THAT SELL
Marketing expert Dawn Josephson guarantees you'll save money quickly and easily if you incorporate these 21 words into your marketing efforts. (Hint: five of these magic words appear in the previous sentence.) What are some of the top words that sell?

  • You/Your. "You" is the most powerful word in the English language--more powerful even than "money" or " sex."
  • Money. Everybody wishes they had more of it. If your product can save people money, let them know.
  • Health/Healthy. People want products and services that will either improve their health or at least not negatively impact it.
  • Guaranteed. Most people are risk-averse. They want assurance that they're not wasting their money on your product or service.
  • Easy/Easily. Between 40+-hour workweeks and increasing demands at home, people want products or services that make their lives easier.
Click here for the complete list of 21 words that sell.

   CHECK OUT THE TRAINING ZONE-—NOW COMPLETELY UPDATED
The Training Zone is a comprehensive Website designed to meet the needs and interests of training professionals. Here's a sampling of the brand new content:

  • "Measuring Training Results:" Cy Charney and Kathy Conway (authors of The Trainer's Toolkit) show how to quantify that all important return on investment for training programs.
  • "Training for Today’s Business”: Which training option is right for your organization? Here are the questions you need to ask before you choose.
  • "What Did You Say?" Training is all about communication. These tips will help ensure that your audience actually hears your message.

  NEW AMA LEADERSHIP SURVEY RESULTS
Why is leadership so important today? Respondents to a survey conducted in early April in all five AMA U.S. Executive Conference Centers told us leadership is more important today than ever because of:
  • Increasingly competitive business environment (69%)
  • Flatter organizations with more decentralized decision making (34%)
  • Workforce composed of different generations with different values (33%)
  • Increasingly complex organizations/globalization (30%)

Additional results: nearly half of respondents say leadership activities account for at least 25% of their work; 19% say that more than 50% of their time is dedicated to leading. Click here for complete survey results.


   TREAT EMPLOYEES FAIRLY--NOT EQUALLY
All employees should be treated equally, right? "Wrong," says Bruce L. Katcher, Ph.D. Employees should always be treated fairly, but rarely should they be treated exactly the same. "Do you have the same rules for your 7-year-old daughter and your 17-year-old son? Of course not! They have different needs, responsibilities and capabilities," writes Katcher. "It is often appropriate for superior performers to receive special benefits, increased pay and more flexibility." So how should management act? First of all, says Katcher, promote flexibility, rather than rigid rules. (Of course, it's never acceptable to make personnel decisions on the basis of sex, age, nationality, race, religion, sexual preference or disability.) Click here to read more.

  UPCOMING AMA CURRENT ISSUES BREAKFASTS
May 20, New York, AMA NY Executive Conference Center: "Breakthrough Performance: Improved and Sustainable Business Results." Joseph A. De Feo, President and CEO of the Juran Institute, Inc. and an authority on the deployment of customer- and quality-focused business improvement techniques, will discuss the latest thinking in quality initiatives.

May 26, AMA Washington, DC Executive Conference Center: "How to Get Published." Ellen Kadin, veteran AMACOM editor, reveals the secrets to getting a nonfiction book published.

June 10, AMA NY Executive Conference Center: "David Aaker on Branding Strategy." Highly respected brand strategist David Aaker, author of "Brand Portfolio Strategy," shares his insights on how to revive and build brands.

For a complete list of upcoming special events, click here.

  SPRING SAVINGS ON AMA SEMINARS

  1. Save up to 30% on selected AMA seminars this spring. Attend selected sessions of some of AMA's most popular seminars and save $500 or more with these special "Last-Minute Seating" opportunities. Review the attached list and then call 1-800-262-9699 to register. But hurry. Space is limited and seats fill fast.
  2. Save $150 on any AMA seminar Register between now and June 30. Call 1-800-262-9699 to sign up today. Use discount code XBAF for your savings. This offer cannot be combined with any other promotions.
  3. Register for any seminar that takes place between now and June 30, 2004 and bring along a colleague for 25% off. Savings range from $300 to $1,000 and more. Call 1-800-262-9699 for full details.

  MEMBERS-ONLY BOOK OF THE MONTH--A SURVIVAL GUIDE FOR WORKING WITH HUMANS, by Gini Graham Scott, Ph.D.
Subtitled, “Dealing with Whiners, Back-Stabbers, Know-It-Alls and Other Difficult People,” this easy-to-read and informative new book is packed with real-life strategies for 9-5 survival. Each chapter of the “Survival Guide” begins with an introductory paragraph highlighting a common workplace problem, followed by a true story about people who faced the issue, a quiz to help the reader determine what he or she would do in the same situation and finally a discussion of how the real-life participants resolved the problem.
Click here to take the Self-Assessment, "What's Your Workplace Survival Quotient?" or here to read a sample chapter from the book.



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AMA MANAGEMENT UPDATE is a monthly newsletter created exclusively for Members of the American Management Association, 1601 Broadway, New York, New York 10019. Editor: Florence Stone (fstone@amanet.org). AMA Members Only Website.

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Copyright 2004: American Management Association. Material in this issue may be quoted free of charge provided the following reference is given: 'Source: American Management Association,' http://www.amanet.org/, 800-262-9699.