"IDEAS ARE FREE." THE ANSWERS TO YOUR MOST PRESSING BUSINESS PROBLEMS ARE CLOSER THAN YOU THINK
SELF-ASSESSMENT--PROJECT MANAGEMENT LINGO
WANT TO WIN A FREE AMA SEMINAR? TAKE THE JULY MEMBER CHALLENGE
WHAT REALLY MAKES WOMEN BUY?
LATEST AMA RESEARCH: 2004 WORKPLACE E-MAIL AND INSTANT MESSAGING SURVEY
AMA SPECIAL EVENTS CALENDA
BOOK OF THE MONTH: "GUERRILLA TRAVEL TACTICS"
GREAT WAYS TO SAVE ON AMA SEMINARS
 
 
  

"Management is nothing more than motivating other people." --Lee Iacocca

TAKE THE 2004 AMA MEDICAL TESTING SURVEY
Please take a moment to help us gather information on current trends in medical testing in organizations.

  FIND OUT ABOUT NEW FEDERAL OVERTIME RULES AT AMA'S CURRENT ISSUES BRIEFING OR AT A NEW AMA WEBINAR!
Breakfast Briefing: July 22, 8:30-10:30 a.m., AMA New York Executive Conference Center Webinar: July 22, 11:00 a.m.-12:00 p.m. EST
Public, private, family-owned and non-profit employers will have to modify written policies and procedures to ensure compliance with upcoming Dept. of Labor regulatory changes that will redefine who is and who isn't exempt from overtime. Attorney Adin Goldberg will help employers prepare for these changes by the August 23 deadline.

If you can't attend the New York Breakfast Briefing, then participate in the electronic, interactive and live webinar! Either session: $25 Members/$50 Nonmembers

To register for either, call 1-800-262-9699.

   "IDEAS ARE FREE." THE ANSWERS TO YOUR MOST PRESSING BUSINESS PROBLEMS ARE CLOSER THAN YOU THINK
In fact, they lie within the people who work for you. That's the thesis of a groundbreaking new book, "Ideas Are Free--How the Idea Revolution Is Liberating People and Transforming Organizations" (Berrett-Koehler Publishers, 2004). The authors, Alan G. Robinson and Dean M. Schroeder, write, "Every day, all over the world, millions of working people see problems and opportunities that their managers do not. With little chance to do anything about them, they are forced to watch helplessly as their organizations waste money, disappoint and lose customers and miss opportunity after opportunity that to them are all too apparent."

Robinson and Schroeder spent five years studying how companies manage ideas, interviewing 1,000 managers and workers to find out what works and what doesn't. They've found that any manager can start benefiting from employee ideas almost immediately. The first step is simply to ask.
Read Part I of our exclusive interview with Robinson and Schroeder to learn more about the tremendous value in employee ideas. .



  SELF-ASSESSMENT-PROJECT MANAGEMENT LINGO
Most managers find themselves involved with project management to some degree, so familiarity with the terminology is essential. If you think "total float" is something you only experience while on vacation, take our short quiz to become more project management lingo savvy. .

 WANT TO WIN A FREE AMA SEMINAR? TAKE THE JULY MEMBER CHALLENGE
Do you know what a "blog" is? Do you pride yourself on keeping up to date on the latest happenings in business and the world in general? Put your knowledge to work by taking our AMA Member Challenge. Each month we award a FREE AMA seminar to one winner chosen at random from all entrants who answer all five questions correctly. Congratulations to our June FREE seminar winner, Suellen Jackson-Boner of the Indiana Governor's Planning Council, Indianapolis, IN.

Why not take the July Challenge? Simply answer the questions and complete the entry form. It's easy and fun. You could be a winner!

   WHAT REALLY MAKES WOMEN BUY?
If your business isn't reaching out to women, it's ignoring the people who influence or make 80% of all consumer purchases in the U.S. Lisa Johnson and Andrea Learned, co-founders of ReachWomen, a firm that specializes in advising clients on the behavior of women as consumers, have written an insightful new book, "Don't Think Pink: What Really Makes Women Buy--and How to Increase Your Share of This Crucial Market" (AMACOM, 2004) that helps unlock the secrets to developing products, services and marketing strategies that resonate with this key audience.

One key strategy is to reach out to women during specific life stages or transitional points-going to college, getting married, career change, parenthood, divorce, retirement, death of a parent, etc. Because so many purchasing decisions are made around these life changes, the authors write, they provide rich opportunities for enhancement of brand-building relationships with the customer.

 LATEST AMA RESEARCH: 2004 WORKPLACE E-MAIL AND INSTANT MESSAGING SURVEY
On a typical workday, how much time do you spend on e-mail? What percentage of the e-mail you receive at work is personal? Does your company monitor employee e-mail? Find out how your business e-mail usage and your company's e-mail policies compare to those of other individuals and organizations. Check out the results of AMA's 2004 E-mail Survey--which includes Instant Messaging stats for the first time--conducted by AMA in conjunction with the ePolicy Institute.

  AMA SPECIAL EVENTS CALENDAR
Current Issues Forum: "Doing Business in Today's China"
October 8, 2004--Las Vegas. For more information and to register, call 1-800-262-9699.

* 2nd Annual Director's Institute on Corporate Governance: "What Board Members Need to Know to be Effective Today and Tomorrow.
October 14-15, 2004--New York. Presented by PLI and AMA. For more information and to register, call 1-800-262-9699.

* 12th Annual Administrative Professionals Conference
October 17-20, 2004--Caesar's Palace, Las Vegas
Join 2,000 peers for inspirational speakers, skill-building workshops and career-enhancing networking opportunities.

* AMA's 2004 Corporate Branding Conference
November 16-17--Chicago.
Senior marketing executives from IBM, UPS, CIGNA and other major consumer and B-to-B companies will share strategies and insights on branding. NOTE: Register now and save $100. Call 1-800-262-9699

  BOOK OF THE MONTH: "GUERRILLA TRAVEL TACTICS"
Want to get the best rate at the best hotel, use those frequent flyer miles most effectively and navigate the Net to find the cheapest airfares? You'll find plenty of answers in this information-packed new AMACOM book, subtitled, "Hundreds of Simple Strategies Guaranteed to Save Road Warriors Time and Money." Co-authors Jay Conrad Levinson and Theo Brandt-Sarif deliver a unique one-two punch--Levinson is the author of the best-selling "Guerilla Marketing" series, while Brandt-Sarif has more than 15 years' experience developing money-saving travel strategies.

Click here to read a sample chapter of "Guerrilla Travel Tactics" and to learn more about AMACOM's extensive library of business titles.

  GREAT WAYS TO SAVE ON AMA SEMINARS! SAVE UP TO 30% ON SELECTED SEMINARS--TAKE ADVANTAGE OF LAST-MINUTE SEATING.
Now you can attend some of AMA's most popular seminars at big savings this summer. Save $500 or more! Review this list, then call 1-800-262-9699 to register. But hurry. Space is limited and seats fill up fast.

- "THREE FOR FOUR" GIVES YOU MORE.
When you or your organization pre-pays for three AMA seminars for only $4,000, we'll send you three registration coupons. Each coupon is good for attendance at any AMA 1-to 3-day seminar in the U.S. Choose from 150 seminars and over 1,000 sessions offered coast-to-coast and save up to $2,000! Use all three coupons yourself, or share them with your colleagues. Coupons may be redeemed for sessions scheduled through December 31, 2004. Call 1-800-262-9699 for more information.

- CONSIDER AMA ON-SITE SEMINARS. If you have eight or more employees who need to learn the same skills at the same time, AMA's on-site training option can save you time, money and hassle. Any of AMA's more than 180 seminars can be customized to your needs and delivered at the location of your choice, at your convenience. Call 1-800-262-9699 for more information.



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AMA MANAGEMENT UPDATE is a monthly newsletter created exclusively for Members of the American Management Association, 1601 Broadway, New York, New York 10019. Editor: Florence Stone (fstone@amanet.org). AMA Members Only Website.

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Copyright 2004: American Management Association. Material in this issue may be quoted free of charge provided the following reference is given: 'Source: American Management Association,' http://www.amanet.org/, 800-262-9699.