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SIX STEPS TO COMBAT ONLINE CORPORATE IDENTITY THEFT
It is alarmingly easy for a criminal to pose as a reputable
company on the Internet by using “spoofed” e-mails and Websites
to dupe customers into sharing credit card numbers and other
personal information. There are steps your company should take
right now to avoid falling prey to corporate online identity
theft. Here are two, from Brian Murray’s new book “Defending
the Brand: Aggressive Strategies for Protecting Your Brand in
the Online Arena:”
- Alert your customers NEVER to click on links in an e-mail.
They should instead directly type or bookmark trusted Internet
destinations. Fraudulent e-mail can be easily altered so that
it appears to have originated from a legitimate source.
- Carefully manage your domain registrations and consider monitoring
for new registrations that include your company name or trademarks.
You may also want to register common typos or misspellings of your
Website address.
Click
here for complete article.
HOW TO BUILD REVENUE IN A SAGGING ECONOMY (WITHOUT SPENDING A DIME)
Patricia Gardner, author of “Codebreakers: How to Close
a Million Dollar Deal in Two Sales Calls,” shares her proven,
low- or no-cost strategies for building an effective sales
force and expanding your company’s markets. Her first tip:
Hire quality salespeople on a 100% commission basis. She
writes, “Some of the best salespeople in the business—qualified
individuals who have been downsized or laid off—are willing
to work on a 100% commission basis. That means no money out
of your pocket and a larger sales force...Just be sure the
recruit signs a non-disclosure agreement and that any other
products they handle don’t interfere with your own.”
Click here for more.
LEARN TO MASTER THE MEDIA AT AMA’S CURRENT ISSUES BREAKFAST
BRIEFING
When: January 29, 2004, 8:30 – 10:30 a.m.
Where: AMA’s New York Executive Conference Center
Join presentation Coach T.J. Walker and learn how to achieve
a positive outcome from every speaking opportunity--how to
prepare your message and “sound bites”, control your image
and “stay on message” in any interview.
Members $25; Nonmembers $50.
To register, call 1-800-262-9699.
CONFESSIONS OF A MIDDLE MANAGER
OK, Jim Witschger isn’t necessarily proud of some of the
shenanigans he pulled in order to survive middle management,
but sometimes a guy’s gotta do what a guy’s gotta do—-like
fudging an employee’s time card, spying on people, abusing
power and even using alcohol as a bribe. (It’s not a lurid as
it sounds). Click
here to read his tongue-in-cheek story-—you
may relate to more than one of his tactics.
TAKE THE AMA MEMBER CHALLENGE--YOU COULD WIN A FREE SEMINAR!
Congratulations to our December FREE seminar winner, Janet
Adams of GeneralCologne Re. Ms. Adams answered all five of
the Member Challenge questions (based on current business
events) correctly and was then chosen at random from the total
number of respondents who answered all of the questions correctly.
Why not start the New Year off right by taking the January ‘04
Challenge? Simply answer the questions and complete the entry
form. You could be a winner!
Click here.
MENTORING AS A LEADERSHIP DEVELOPMENT STRATEGY
Corporate mentoring programs have become more popular than
ever, but the players have changed. Today a “techie” may
serve as mentor to the CEO. Florence Stone, author of “Coaching,
Counseling and Mentoring,” explains: “This kind of program has
come to be known as ‘reverse mentoring.’ Often, reverse
mentoring is part of a broader initiative, with some programs
designed to improve senior management diversity and others to
help individuals reach full potential faster.” Would a mentoring program work in your company? Stone lists 10
questions you should ask before starting up a program, including:
- What are the business reasons for developing a program?
- What supports exist or would need to be developed?
- How will you pair mentors and protége?
Click here to read the entire article.
SELF-ASSESSMENT--HOLIDAY BUSINESS ETIQUETTE
How did you handle yourself during the holidays? Did your
behavior warrant a delectable turkey dinner, or did you find
yourself eating “crow?” Take business etiquette expert Lydia
Ramsey’s quiz to find out. If your score is a bit disappointing,
you’ve got a whole year to polish up your skills. Here are
a few sample questions (answer “True” or “False”):
a. If you aren’t sure which religious or cultural holiday your
client observes, send a card that’s appropriate for your religion.
b. A company greeting card should never be signed with both
your name and that of your spouse.
c. It’s OK to send a card to a couple at a company address,
even if only one of them works there.’
Answers: a. False; b. False; c. False
Click
here to take the complete self-assessment.
NEW AMA RESEARCH RESULTS: 2004 JOB OUTLOOK SURVEY
AMA’s latest survey shows that U.S. business executives are
optimistic about 2004. More than half (52%) of managers and
executives surveyed anticipate that their company’s domestic
workforce will increase in 2004—-up from 38% in 2003.
Additionally, 76% anticipate their organizations will offer
raises, 61% plan to give bonuses and 55% will give promotions
in 2004.
Click here for complete survey results.
WHAT’S AHEAD IN TECHNOLOGY? Tech spending in 2004 is all about a positive impact on the
bottom line, say the experts at Tallán, Inc., a customized
technology services firm. Here are some of the trends they
see in their crystal ball for the New Year:
- Gravitation towards the offshore development hybrid model,
which uses trusted U.S. development firms as intermediaries
in the development process.
- Involvement of labor unions in the technology field.
- Developers will have to be experts in all three platforms—J2EE,
Unix and Windows—-or find themselves out of a job.
Click here the entire story.
LATEST SAVINGS DEALS FROM AMA
-Save $150 on Any AMA Seminar
Register for any AMA seminar between now and March 31, 2004
and save $150 off your registration fee. Call 1-800-262-9699
to sign up today. Use discount code XAVL for your savings.
This offer cannot be combined with any other promotions.
-Save up to 50% on Selected AMA Seminars this Winter
Now you can save $500 or more when you attend selected sessions
of some of AMA’s most popular seminars this winter. Review
the attached list and then call 1-800-262-9699 to register.
But hurry--space is limited.
-Save 20% on Books in AMA’s Leadership Collection
The editors at AMACOM, AMA’s publishing division, have selected
10 recent titles on leadership that offer perspectives on
the critical competencies of a leader. Save 20% on any two
or more, plus get free shipping.
Review the full list
or call 1-800-262-9699 for full details. Remember to quote
promotion code LDSP03.
BOOK OF THE MONTH: ”WHAT EVERY NEW MANAGER NEEDS TO
KNOW—MAKING A SUCCESSFUL TRANSITION TO MANAGEMENT,” by
Gerard H. (Gus)Gaynor
In the introduction to his information-packed new book Gaynor
writes, ”’What Every New Manager Needs to Know’ focuses on
the preparation that should precede appointment to a management
position and on the learning that should take place in the
first few years-—the learning that comes not only from formal
and information education and training, but also from the
opportunities presented to gain experience.”
Click here for
more about this book and AMACOM’s extensive library of
business titles.
UPDATE YOUR MEMBER PROFILE
Recent changes in your job title, company, or e-mail address? Be sure to update or modify your personal member profile. Just
click
here. Forgot your password? (click/copy link:)
http://www.amamember.org/my_account/index.htm
QUESTIONS/COMMENTS ABOUT YOUR MEMBERSHIP?
E-mail us at: membernews@amanet.org or call 800 313 8650
AMA Members Only Website:
http://membersonly.amamember.org
EXECUTIVE MATTERS is a monthly newsletter created exclusively for Executive Members of the American Management Association, 1601 Broadway, New York, New York 10019. Editor: Florence Stone
Copyright 2004: American Management Association. Material in this issue may be quoted free of charge provided the following reference is given: 'Source: American Management Association,'
http://www.amanet.org, 800-262-9699. |
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