SELF-ASSESSMENT: ARE YOU ASSERTIVE ENOUGH?
INSTANT MESSAGING RULES
WANT TO WIN A FREE AMA SEMINAR? TAKE THE AUGUST MEMBER CHALLENGE
DON’T BE A SLAVE TO “POWERLESS” POINT
LATEST RESEARCH RESULTS: AMA MEDICAL TESTING SURVEY
ETHICS TIPS FOR PURCHASING AGENTS
BOOK OF THE MONTH: “MAXIMUM INFLUENCE-—THE 12 UNIVERSAL LAWS OF POWER PERSUASION”
DONALD TRUMP AT APPRENTICE FORUM...AND OTHER EVENTS
GREAT WAYS TO SAVE ON AMA PRODUCTS
   
  

“It's not the hours you put in your work that count-- it's the work you put in the hours.” -- Sam Ewing

TAKE AMA’S 2004 CRISIS MANAGEMENT AND SECURITY ISSUES SURVEY click here.

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   SELF-ASSESSMENT: ARE YOU ASSERTIVE ENOUGH?
There’s a big difference between being assertive and being aggressive. As management expert Cy Charney explains in his book “The Instant Manager,” “Assertiveness is confidence translated into action.” Find out if you have the self-confidence you need by taking his short self-assessment. Here’s an excerpt: Answer “yes” or “no” to each question below. Do you:

  1. Apologize when you don’t have an instant solution to a problem?
  2. Frequently apologize for your decisions?
  3. Feel that you don’t have the right to change your mind?

  INSTANT MESSAGING RULES
Instant Messaging is no longer solely the domain of chatty teens-—nearly half of America’s workplaces now sanction IM for business use. Nancy Flynn, founder of the e-Policy Institute and author of the new book “Instant Messaging Rules,” offers 11 guidelines that your business should implement now to ensure the effective and safe use of IM in the workplace.

Rule #1: Assume that your employees are already using instant messaging—without your knowledge or authorization. An estimated 90% of businesses are already engaged in some form of IM—-that includes 25 million employees who are using personal IM tools to communicate via public networks—without management’s knowledge.

Rule #2: Don’t ban Instant Messaging. Employees want IM and if you ban it, they will bring it in “through the back door.” Plus, you may trigger a revolt among employees and clients who view it as an effective means of high-speed communication.

   WANT TO WIN A FREE AMA SEMINAR? TAKE THE AUGUST MEMBER CHALLENGE
Do you know which company makes Barbie? Do you pride yourself on keeping up to date on the latest happenings in business and the world in general? Put your knowledge to work by taking our AMA Member Challenge. Each month we award a FREE AMA seminar to one winner chosen at random from all entrants who answer all five questions correctly. Congratulations to our July FREE seminar winner, Greg N. Roth of Grand Rapids, Michigan. Why not take the August Challenge?


Answer the questions online and complete the entry form. It’s easy and fun. You could be a winner!

   DON’T BE A SLAVE TO “POWERLESS” POINT
Has PowerPoint lost its power to make a point? Used incorrectly, this old standby can do your presentation more harm than good. Here are two of the top five PowerPoint offenses, according to the Public Relations Society of America:
Offense #1: Jam-packed slides. Limit bullet points to five per page, with only a few words or brief sentences per item. It’s the speaker’s job to fill in the blanks for the reader.
Offense #2: Too many slides. The guideline should be one slide for every 3 to 4 minutes of a presentation.

 LATEST RESEARCH RESULTS: AMA 2004 MEDICAL TESTING SURVEY
Does your organization mandate medical examinations for job applicants and/or current employees? If so, how are the results used? Find out how your company’s corporate policies and practices on medical testing compare to others as well as how practices have changed since AMA last visited this topic.

   ETHICS TIPS FOR PURCHASING AGENTS
Purchasing agents sometimes walk a fine line between the acceptable and the unethical. These guidelines, from AMA’s seminar “Fundamentals of Purchasing for the New Buyer,” will help you do your job without compromising your ethics.
- If your conscience makes you question a practice, it’s probably unethical.
- Loyalty to your employer is key. Always act in the best interest of your company and avoid any situations that may result in personal gain.
- The following situations could result in personal liability:

  BOOK OF THE MONTH: “MAXIMUM INFLUENCE—-THE 12 UNIVERSAL LAWS OF POWER PERSUASION”
In his new book, persuasion and motivation expert Kurt W. Mortensen writes, “Persuasion is how people create staggering wealth—-how businesses thrive, how books are published, how properties are purchased and how Web sites sell millions of dollars worth of product.” If you follow his “12 Universal Laws of Power Persuasion,” Mortensen promises that you’ll learn how to persuade others not only to want what you want, but also to be eager to do what you want.



  DONALD TRUMP AT APPRENTICE FORUM...AND OTHER EVENTS
Current Issues Forum: "Lessons Learned from 'The Apprentice.'" Hear Donald Trump, George Ross, Carolyn Kepcher and a just-fired contestant from NBC's hit TV show at the exciting, interactive half-day forum. Join us for a roundtable discussion, questions and a specially designed Apprentice-style business competition.
September 17, 2004—New York. Also October 22 in Chicago, and November 12 in San Francisco.

Third Annual Pharmaceutical Marketing Congress. AMA will exhibit and conduct two training sessions at this premier event for pharmaceutical marketers.
September 27-29, 2004—Philadelphia

Current Issues Forum: Experts share strategies on how to capitalize on opportunities in one of the fastest growing economies in the world. October 8, 2004—-Las Vegas.

  GREAT WAYS TO SAVE ON AMA PRODUCTS
-SAVE UP TO 30% ON SELECTED SEMINARS—-TAKE ADVANTAGE OF LAST-MINUTE SEATING. Now you can attend some of AMA's most popular seminars at big savings. Save $500 or more!
-"THREE FOR FOUR" GIVES YOU MORE.
When you or your organization pre-pays for three AMA seminars for only $4,000, we'll send you three registration coupons. Each coupon is good for attendance at any AMA 1-to 3-day seminar in the U.S. Choose from 150 seminars and over 1,000 sessions offered coast-to-coast and save up to $2,000! Use all three coupons yourself, or share them with your colleagues. Coupons may be redeemed for sessions scheduled through December 31, 2004. Call 1-800-262-9699 for more information.

-ORDER 5 OR MORE COPIES OF THE SAME BOOK AND SAVE 35% OFF THE COVER PRICE. Simply decide what management topic you’d like your staff to explore, then check out the choices at AMA Best-Sellers. For your discount, e-mail:
amacomspecialsales@amanet.org or call 212-903-8316.



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