SHAKE UP YOUR BUSINESS FOR MAXIMUM RESULTS
According to sales expert Dave Anderson, "Whatever goes with the flow winds up down the drain." He recommends four ways to "make waves" that will keep your business moving and growing.

1. Attack when things are going well. The best time to set a stretch forecast or take a risk is from a position of strength. Don't sit on the ball; run up the score!
2. All great performers want to be stretched. If your people don't welcome a challenge, you've got the wrong people.
3. Conduct brutally honest employee reviews. Honest employee reviews reinforce strengths, acknowledge solid performances and confront shortfalls and deficient behaviors.
4. Fix or fire bad managers. Nothing breathes fresh life into a workplace or brings a faster turnaround in results and morale like replacing a bad manager.

ASSESS YOUR COMPANY'S WEBSITE  
How does your organization's Website measure up? Is it user-friendly or a navigation nightmare? For example:

• Is the site easily found by most search engines?
• Does it include an easy-to-use site map?
• How effective is the "search" function?

WANT TO BE A GREAT LEADER? ACT LIKE ONE
According to human resources director Mark McCahill, "Leadership is a behavior, not a title." McCahill has devised a valuable leadership model that can help leaders deal more effectively with the day-to-day challenges they face. Here are some of his tips:

• Your main objective as a leader is to remove obstacles and barriers that prevent associates from doing their jobs.
• Check your ego at the door. If your employees sense that you want them to excel in order to advance your own agenda, you will lose their respect and their commitment to excellence.
• Do not lead by intimidation and fear. The real key to leadership is to get people to do something not because you want them to or because they have to, but because they want to.

TAKE THIS MONTH'S AMA MEMBER CHALLENGE--YOU "MAY" WIN A FREE AMA SEMINAR!
Congratulations to our April FREE seminar winner, Lee Ann Segler of Genzyme Genetics. Ms. Segler answered all five AMA Member Challenge questions correctly and was then chosen at random from the total number of respondents who answered all of the questions correctly.

EMPOWER YOUR EMPLOYEES TO BE MINI-MARKETERS
According to Linda Keefe, CEO and co-founder of Shared Results International, your company will receive good, bad or neutral press, depending on whether your employees feel part of the company's mission. The key to eliminating the bad press and harnessing the positive press is to empower your employees so they become mini-marketers for your organization.

Empowerment is more than simply telling people what they can and cannot do. Keefe recommends a three-fold process that builds trust between the employees and the corporation.

THE WORKING PARENT'S GUIDE TO SUMMER VACATION CHILDCARE
Kids shout "hooray" when school lets out for the summer. But for working parents, there's not much to cheer about. From the experts at Work/Life Benefits, here are some tips on how to make sure your kids are safe without losing your mind-or your job.

1. Ask your child questions. For instance: "If you could do anything this summer, what would you do?"
2. Ask yourself questions. "Did my child seem to have enough to do last summer? What were the high points of his/her summer last year? The low points? Why?"
3. Call your employer's resource and referral service for information about childcare centers and camps. Some may have negotiated discounts in advance.

TAKE THE 2003 AMA ANNUAL SUMMER VACATION PLANS SURVEY
Memorial Day--the unofficial start of summer--is just around the corner. How has the current business climate, a sluggish economy and uncertain global conditions affected your ability to get away from the office? Please take a minute to complete this questionnaire about your plans. We will post the results on AMA's Website by Memorial Day. Go to the Members-only home page.

MEMBERS-ONLY BOOK OF THE MONTH: "HR FROM THE HEART--INSPIRING STORIES AND STRATEGIES FOR BUILDING THE PEOPLE SIDE OF GREAT BUSINESS," by Libby Sartain
Senior Vice President of Human Resources and Chief People Yahoo at Yahoo! Inc. Click here to read a sample chapter.

ATTEND AMA'S 80TH ANNIVERSARY FORUM--"MEETING THE CHALLENGES OF LEADERSHIP"
Join business leaders from around the world for two days of discussion and debate on the leadership challenges of today and tomorrow. November 20-21,2003 at AMA's Executive Conference Center in New York. Special Offer! Save $200 by reserving your place by August 1, 2003. Call 1-800-262-9699.

THREE WAYS TO SAVE ON AMA SEMINARS THIS SPRING

1. Save Up to 50% on Selected Seminars
   Attend some of AMA's most popular seminars at big savings of $500 or more. Review the list and then call 1-800-262-9699 to register. But hurry. Space is limited and seats are filling up fast. Go to: www.amanet.org/membership/seminars.htm.
2. "Three For" Is Better Than Ever
   AMA's "Three For" offer has been extended to every one of AMA's 160-plus one-to-four-day seminars. Here's how you can save your organization up to $1,500: Send us advance payment of $4,500 and we'll send you three registration coupons. Each coupon is good for attendance at any 1-to-4-day AMA U.S. seminar scheduled through December 31, 2003. Call 1-800-262-9699 for more information. This offer cannot be combined with other discounts and promotions. Restrictions may apply.
3. Register for any AMA seminar that meets between now and December 31, 2003 and bring a friend or colleague to that session for 25% off the applicable member or non-member price. Savings range from $300 to $1000 and more. Call 1-800-262-9699 for full details.

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