Answers to AMA Member Challenge
July 2007
To increase its presence in the noncarbonated beverage market, Coca-Cola will purchase Glaceau, whose Kiwi-Strawberry variety of what drink promises “focus” and “healthy support for eyes and skin?”
- Vitaminwater
- Kool-Aid
- Arizona Iced Tea
- Vegomilk
Correct answer: A. Vitaminwater. Coca-Cola will pay $4.2 billion in cash and stock for Queens, NY-based Glaceau. While Coke boasts 43% of the soda market in the U.S., compared to PepsiCo’s 31%, it has only 23% of the growing noncarbonated beverage market, compared to PepsiCo’s 50%, according to Beverage Digest.
2. Traveling to Europe? Starting in September, noise-sensitive folks may want to go by sea, because the European Aviation Safety Agency has cleared the use of what during flights?
- Musical instruments
- Screaming at your kids
- Mobile phones
- Radios w/out headphones
Correct answer: C. Mobile phones. Passengers on specially-outfitted Airbus planes will be able to make phone calls and send and receive text messages once the airplane has climbed above 9,840 feet. Calls will cost around $2.50 per minute and 50 cents per text message.
3. What media queen currently tops the “most powerful” category of Forbes’ “Celebrity 100” list? Hints: Her empire includes a blockbuster TV show, satellite radio show, magazine, and Broadway musical.
- Violet Baudelaire
- Paris Hilton
- Barbara Walters
- Oprah Winfrey
Correct answer: D. Oprah Winfrey. Oprah also has stakes in Dr. Phil’s and Rachael Ray’s talk shows. The talk show queen earned $260 million in the past year and according to Forbes, is worth an estimated $1.5 billion.
4. Name the Yahoo CEO who stepped down last month, in response to a losing battle with Google and a nearly 30% drop in stock price over the past 18 months.
- Larry Ellison
- Terry Semel
- Robert Nardelli
- Arthur Murray
Correct answer: B. Terry Semel The former movie studio exec joined Yahoo in 2001. His total 2006 compensation package, including stock options in the company, came to $71.7 million. He will stay on at Yahoo as chairman.
5. This summer marks the 40th anniversary of that groovy time in 1967 when “Sgt. Pepper taught the band to play” and visitors to San Francisco were urged to “wear some flowers in your hair.” Summer 1967 is known as the “Summer of what?”
- Peace
- Love
- Rock
- Soul
Correct answer: B. Love. According to Newsweek, the touchstone Summer of Love event was the Monterey International Pop Festival--considered by many to be the first real rock festival. Jimi Hendrix, Janis Joplin, Simon and Garfunkel, Jefferson Airplane, and The Byrds performed and over 200,000 people attended. It laid the groundwork for Woodstock just over two years later.
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