Answers to AMA Member Challenge
August 2007
Tyson Foods has energetically partnered with a Tulsa, Oklahoma-based company to turn leftover beef, pork, and chicken fat into what?
- Cleaning products
- Paper
- Micro chips
- Diesel fuel
Correct answer: D. Diesel fuel. Tyson, the world’s largest meat producer, will invest $150 million in plants to refine the fats into diesel, jet fuel, and fuel for the military, in partnership with Tulsa-based Syntroleum Corp. Tyson is already working with ConocoPhillips to produce synthetic diesel fuel.
2. “The Wall Street Journal” reports that “Rahodeb,” a longtime Yahoo chat rooms poster about Whole Foods and its competitor (and acquisition target) Wild Oats, is actually who?
- Whole Foods’ CEO
- An FTC official
- Wild Oats’ majority stock holder
- A business reporter
Correct answer: A. Whole Foods’ CEO John Mackey. Mackey has been a frequent visitor to chat rooms devoted to stock trading, with 1,394 postings between 1999 and 2006. His actions could jeopardize Whole Foods’ planned acquisition of competitor Wild Oats. A sample posting: “Oats leadership lacks either competence or integrity and probably both.”
3. In a move that “Advertising Age” calls a “marriage of convenience,” 7-Eleven transformed 12 of its stores into Kwik-E-Marts to promote the premiere of a movie based on what popular TV show?
- “Sponge Bob Square Pants”
- “Sesame Street”
- “The Simpsons”
- “24”
Correct answer: C. “The Simpsons.” “We want to have a little fun with our customers and fans of ‘The Simpsons,’” said Doug Foster, 7-Eleven’s chief marketing officer. The chain also created products that mimic those on the TV show, including Krusty O’s cereal, Buzz Cola, and frozen Squishees (but no Duff Beer, due to the film’s PG-13 rating).
4. Argentinean researchers have found that the drug sildenafil reduced the symptoms of jet lag in adult male hamsters—great news for Pfizer, marketer of which sildenafil brand name?
- Viagra
- Vaporub
- Vicodin
- Vasotec
Correct answer: A. Viagra. Hamsters given the drug recovered from the equivalent of human jet lag up to 50% faster than hamsters who were not given sildenafil. However, the effect worked only for simulated westward travel, not eastward.
5. Name the recently deceased fashion designer (best known for her woman’s careerwear) whose namesake firm was the first company founded by a woman to be ranked in the Fortune 500.
- Coco Chanel
- Liz Claiborne
- Suzanne Sugarbaker
- Vera Wang
Correct answer: B. Liz Claiborne. Ms. Claiborne started Liz Claiborne Inc. with her husband Arthur Ortenberg in 1976. In 2006 the company had $5 billion in sales. Claiborne brands include Dana Buchman, Juicy Couture, and Lucky Brand Jeans.
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